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- NATION, Page 18Bright Kids, Bad Business
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- To residents of drug-drenched ghetto areas, cocaine dealers
- seem the embodiment of evil. But that common and understandable
- perception may be flawed. According to Cocaine Kids, a newly
- published study by sociologist Terry Williams of the City
- University of New York, the lucrative crack business has become
- a lure for some of the best and brightest young men and women
- in the inner city. To succeed at their illicit trade, dealers
- must exhibit many of the qualities that traditional businessmen
- admire: reliability, salesmanship, skill at handling people and
- a willingness to work long hours under demanding conditions.
-
- "Many teenagers are drawn to work in the cocaine trade
- simply because they want jobs, full time or even as casual
- labor. The drug business is a `safety net' of sorts, a place
- where it is always possible to make a few dollars," writes
- Williams. "Money and drugs are the obvious immediate rewards.
- But there is another strong motivating force, and that is the
- desire to show family and friends that they can succeed at
- something." For some, success simply means becoming a more
- important dealer. Says Williams: "A kid who can routinely handle
- money, control personal use of cocaine, deal with buyers and
- control a weapon may make it out of the street and into the
- elite world of the superdealer." But some also see drug dealing
- as a stepping-stone to a new life.
-
- Williams spent four years studying a group of teenagers who
- set up their own cocaine-selling crew in the Washington Heights
- section of New York City. Of the seven Dominicans and one black,
- not one expected to make drug dealing his life's work.
- "Chillie," who had the prestigious job of being "behind the
- scale" (meaning he weighed and cut coke in "the office"
- apartment where many sales were made), was studying at CUNY. "I
- really wanna finish," he told Williams. "I don't want to get
- trapped in this coke business." Charlie, a black with
- martial-arts training who stood guard in the apartment when
- customers called, declared, "I don't plan to be in this business
- forever; I've got potential to do better, and I will. But right
- now, the thing is to make some money." Some were as young as 14
- when they began selling drugs.
-
- The youngsters had not slipped innocently into selling
- cocaine. The state's so-called Rockefeller laws, which mandate
- a prison term for anyone over 18 convicted of possessing illegal
- substances, have created an incentive for major drug suppliers
- to employ younger teenagers as runners, look-outs and salesmen.
- The young drug dealers saw no chance to find a well-paying job
- with career possibilities. They knew that by selling drugs they
- were risking jail terms and violence from competitors. Most of
- them were aware that overindulgence in the substance they were
- peddling would endanger their minds and was, at the least, bad
- business. Explained "Masterrap," the crew's second-in-command:
- "Selling coke is just like any other business -- you gotta work
- hard, stay on your toes, protect what's yours and not f up with
- silly matters."
-
- To make a profit, Max, the leader who supplied coke to the
- others, had to be a shrewd judge of character. He knew how much
- of the drug to give members, what price to charge, how soon they
- must either pay him or return the unsold coke. Anyone who gave
- too much away to entice clients or lure girls into sex parties,
- or simply sniffed away his profits, had his consignments slashed
- or his price hiked. While most of the crew snorted, those who
- free-based the purer coke with pipes were considered unreliable.
- Because they knew crack was so addictive, most of the members
- shunned it.
-
- What happened to them? Max saved a nest egg and started a
- legitimate business in Florida; he claims that the "old man"
- who supplied the group with drugs reaped an $8 million profit
- from the gang's labors. Charlie will graduate from college in
- January. "Masterrap" is learning to be a cook. "Chillie" was
- wounded by a gun-toting buyer, but is no longer dealing. Only
- one of Williams' group is still in the cocaine business. For
- most, the lure of easy money turned out to be a mirage. It did
- not come easily, and it did not last. For the crew, says
- Williams, becoming crack dealers was a "rational," though
- tragically misguided, decision.
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